Dealership work.
One clear view.
I designed Kia My Sales’ customer workflows, management dashboards and admin CMS, connecting the people behind dealership operations.
Shipped in 3 months · 17 design iterations
Workday- My role
- Sole designer / InternResearch to handoff, with founder mentorship
- Core team
- External development team + KiaWeekly reviews with Kia’s business team
- Scope
- 3 months / 17 iterationsCustomer workflows, dashboards and web admin CMS
- Figma
- Zeplin
- Android Studio
(opens in a new tab)Three roles.
One dealership ecosystem.
Kia’s 2019 India launch needed tools for a growing dealer network. I connected showroom tasks with management oversight and content administration.
Research changed the priorities.
Showroom observation revealed two needs: quick answers during a conversation, and a reliable next step afterward.
How I researched before Kia’s launch
I visited Hyundai, Honda, Maruti Suzuki and Toyota dealerships as a prospective buyer to observe customer interactions before Kia launched locally.
A Kia signature, built into the interface.
I translated Kia’s tiger-nose grille into the header, keeping the workspace below clear. Brand colors and line icons reflected Kia’s shift toward flatter design.
Customer context.
The next action, visible.
I brought lead details, ownership and follow-ups into one view. A customer-facing mode kept internal records out of product conversations.
My Sales3 of 3 example customers
Aarav Mehta
Optima 2019 · Automatic · family use
- Enquiry
- Follow-up
- Test drive
- Booking
- Person in charge
- Priya
- Next contact
- Today, 10:30
- Enquiry vehicle
- Optima 2019
- Customer type
- Individual
- Enquiry captured
- Model shortlist shared
- Test drive requested
Explore the workflow architecture
Organized around the customer journey.
- 01Enquiry
- 02Follow-up
- 03Test drive
- 04Booking
- 05Delivery
- Customer work
- New and past enquiries, follow-ups, test drives, bookings and delivery.
- Conversation tools
- Catalog, brand information, vehicle comparison and EMI calculation.
- Support
- Notifications and dealership locations.
A next step.
With a time and an owner.
Test drives, callbacks and bookings stayed attached to the customer record. Appointment management turned a follow-up into an assigned action.
My SalesAppointment details
Confirm the vehicle and consultant before the customer arrives.
- Customer
- Aarav Mehta
- Consultant
- Priya
- Customer request
- Vehicle & consultant
- 3Confirmed appointment
Overview first.
Detail when it matters.
I moved from dense tables to a KPI overview with dealership breakdowns and trends. Managers could scan activity before inspecting a location.
My SalesEnquiries, by location.
Current 4 weeks compared with the previous 4 weeks.
Select a metric, then a location. Both periods stay visible.
Dense detail
KPI overview
Location & trends
Consistent hierarchy
Content updates.
Without a development queue.
The catalog and training library needed to stay current. I designed a CMS so marketing and training teams could publish videos, brochures and guides without a developer.
Admin| Resource | Status | Action |
|---|---|---|
| Product walkthroughProduct information | Draft | |
| Application guideApplication guidance | Draft | |
| Sales trainingSelf learning | Draft |
Ready for the team.
0 of 3 example resources published
Supporting modules and visual explorations
The CMS covered product information, TVC ads, videos, brochures and Application, Exchange and Self Learning guides.
The original dashboard exploration also used tonal violet. The dark-mode exploration did not ship in the first release.
Three months to launch.
Built through 17 iterations.
I owned design from research to handoff, working with an external development team through implementation. Weekly reviews with Kia’s business team shaped the iterations.
How we delivered.
- Design
My role
Research, prototypes and handoff
- Development
External development team
Implementation and delivery
- Production
Kia My Sales
Shipped Android app
Original reported results. Survey sample size was not documented.
Used in the daily work.
My Sales became a daily tool for Kia dealership staff across India. Feedback highlighted navigation, visual polish and useful functionality in one app.
The delivery tradeoff.
Mobile was non-negotiable. Within the three-month window, I established consistent visual patterns and deferred a full component library.
A reusable library would be my next investment: 17 iterations exposed the cost of manual updates. Login and connectivity feedback also reinforced the importance of reliability.
The work behind the story.
Research, Android screens, dashboard iterations and CMS designs. Open an original to inspect the detail.
Customer enquiry details
Original enquiry record, callback and customer-journey tabs.